---
title: "How HIKOCO sold $70,031 in Korean skincare with Chatty AI Sales Agent"
slug: "hikoco"
url: "https://chatty.net/case-study/hikoco/"
kind: "case-study"
description: "HIKOCO sells Korean skincare and makeup online and in six stores across New Zealand. Chatty, the AI sales agent for Shopify, recommends the product that fits each shopper's routine and adds it to the cart. In about 10 months it helped sell 1,092 orders worth $70,031."
published_at: "2026-11-02T10:00:00+07:00"
industries: ["Health & Beauty"]
key_features: ["AI sales agent", "Automation"]
website: "hikoco.co.nz"
feature_image: "https://chatty.net/media/case-studies/hikoco-shop-interior.webp"
---

# How HIKOCO sold $70,031 in Korean skincare with Chatty AI Sales Agent

HIKOCO sells Korean skincare and makeup online and in six stores across New Zealand. Chatty, the AI sales agent for Shopify, recommends the product that fits each shopper's routine and adds it to the cart. In about 10 months it helped sell 1,092 orders worth $70,031.

| Metric | Value |
| --- | --- |
| Assisted revenue | $70,031 |
| Orders with Chatty | 1,092 |
| Median minutes from chat to order | 17 |

## Who they are

- **Website:** hikoco.co.nz
- **Industry:** Health & Beauty
- **Team:** K-beauty retailer with six stores in New Zealand
- **Results period:** 18 Nov 2025 to 30 Sep 2026
- **Chatty products used:** AI Sales Agent, Help center, Order tracking

HIKOCO has sold Korean beauty in New Zealand since 2016. It ships from Auckland and runs six stores, with Click & Collect at Newmarket, Queen St and Takapuna. The average Chatty order is about $64, so every sale depends on getting the shopper to the right product fast.

![Inside a HIKOCO store in New Zealand: pink walls, a lit arch and white shelves of Korean skincare](https://chatty.net/media/case-studies/hikoco-shop-interior.webp)

## The challenge: shoppers can't tell which product fits their routine

HIKOCO loses sales when a shopper can't tell which product fits their routine. The store carries skincare, makeup and hair care from many Korean brands, and several serums or sunscreens can look alike on the page.

These are real questions from HIKOCO's chat:

- "can you use the serum during day?"
- "I am wanting a serum I can apply under foundation that gives my foundation a glow"
- "If I order these two products to be sent to your albany store, when will they be there?"
- "you charge me a fee for delivery if under a certain amount"

In one of HIKOCO's stores, a sales assistant would settle each of these in a sentence and hand over the product. Online, the shopper has to search product pages, the shipping page and the FAQ, or send an email and wait.

On a $64 order, few shoppers wait. They close the tab and buy the next time they pass a store, or somewhere else.

## How Chatty AI Sales Agent recommends the right product and what goes with it

Chatty is the AI sales agent for Shopify stores. It recommends the right product from the store's own Shopify data, adds it to the cart and sends the checkout link, so the shopper buys instead of leaving.

On HIKOCO's store, Chatty brings the store's best beauty advisor to every product page. It knows every product in HIKOCO's catalog, works under the name KOCO, and helps each shopper pick the right product and what goes with it. Chatty answers from your own Shopify data: products, prices, stock, discounts and shipping.

### What shoppers see on the HIKOCO store

HIKOCO has three Chatty features switched on, all in the same pink chat window:

- **A chat home that says hello.** The window opens with "Hi, Beauties! 👋 How can we help you?", a Chat now button and an email button.
- **Help articles and order tracking.** Shoppers can search HIKOCO's [help center](https://chatty.net/help-center/), open articles like "Do you offer free shipping?" and track an order without leaving the page.
- **The [AI sales agent](https://chatty.net/ai-sales-agent/) on the store.** KOCO greets the shopper, offers quick buttons like "How long does delivery take?" and shows the product on the page with a cart button.

![Animation on the HIKOCO Zero-Cast sunscreen page: the chat opens with Hi, Beauties, the shopper taps Chat now, KOCO greets them above the sunscreen at $39, and one tap on the cart button adds it to the cart](https://chatty.net/media/case-studies/hikoco-store.gif)

### How Chatty turns a skincare question into a sale

When a shopper asks about a product, Chatty takes three steps:

- **It names the product that fits.** Chatty recommends a product from HIKOCO's catalog for what the shopper wants, like a serum that sits well under foundation, with the link and the price.
- **It says where the product goes in the routine.** Morning or night, and which step comes before or after it.
- **It suggests what goes with it.** Chatty recommends the products that pair with the first one, such as a sunscreen after a vitamin C serum, each with its price and a cart button.

Chatty also keeps the sale going when the last question is about delivery. It tells shoppers which stores offer Click & Collect, when the order will be ready and how much they need to spend for free shipping, so they place the order in the same visit.

For example, a shopper on the Deep Vita C Capsule Serum page asked if they could use it during the day. Chatty said yes and added that sunscreen should be the last step. The shopper asked for options, and Chatty recommended three sunscreens at NZ$22, NZ$31 and NZ$33. Within 5 minutes the shopper ordered six items worth NZ$161, including the serum and the NZ$22 sun cream.

![Animation of a real HIKOCO chat: a shopper asks if the vitamin C serum can be used during the day, Chatty says yes and recommends three sunscreens from $22 to $33, and the order is placed within 5 minutes](https://chatty.net/media/case-studies/hikoco-quote.gif)

## The results: 1,092 orders and $70,031 from the chat

HIKOCO got 1,092 orders worth $70,031 from Chatty between November 18, 2025 and September 30, 2026, with an average order of about $64. HIKOCO sells in New Zealand dollars, so these figures are converted to US dollars (NZ$120,017).

Half of that revenue came from shoppers who asked Chatty which product to buy: 556 orders worth $35,194.

![Assisted revenue by chat topic for HIKOCO, November 18, 2025 to September 30, 2026: $35,194 from product recommendations, $9,237 from promotions, $6,984 from orders and account, $4,654 from shipping and policies and $13,962 from other topics, $70,031 in total](https://chatty.net/media/case-studies/hikoco-revenue-by-topic.webp)

These numbers show how the orders happened:

- **17 minutes** was the median time between Chatty naming a product and the order.
- **31% of orders** (341 of 1,092) came the same day as the chat.
- **27% of orders** (296 of 1,092) came within an hour.
- **41% of orders** (452 of 1,092) included the exact product Chatty named in the chat. Chatty marks these orders [Chatty Direct](https://chatty.net/analytics/) in Shopify.
- **98.7% of the chats that led to an order** (918 of 930 with a known topic) had no reply from HIKOCO's team. Chatty handled the sale from start to finish.

## Why Chatty fits beauty stores with a large catalog

Chatty fits any [beauty store](https://chatty.net/industries/beauty/) where the shopper must pick one product from many that look alike. Skincare, haircare and makeup stores all sell like HIKOCO. The shopper knows what they want for their skin or routine, but not which product on the page matches.

Here is how Chatty handles the problems these stores share:

| The problem | What Chatty does |
| --- | --- |
| Shoppers can't tell similar products apart | Recommends the one that fits what the shopper wants, with link and price |
| Shoppers don't know when or how to use a product | Says which step it goes in, then recommends the product for the next step |
| A one-item cart misses what goes with it | Recommends the products that pair with it, like sunscreen after vitamin C |
| Pick-up and shipping fees stall the cart | Gives pick-up and free shipping details on the product page, so the shopper orders in the same visit |
| Your team can't reply to every chat | Handled 98.7% of HIKOCO's order chats with no reply from the team |

If you sell beauty products from many brands, count how many chats start with "which one should I use?" or "can I use this with…". Chatty can recommend the right product in those chats and add what goes with it to the cart, so the shopper orders before closing the tab.

## Questions about this story

### How much did Chatty sell for HIKOCO?

$70,031 in assisted revenue across 1,092 orders from November 18, 2025 to September 30, 2026, with an average order of about $64. HIKOCO sells in New Zealand dollars, so the figures are converted to US dollars.

### How does Chatty count assisted revenue?

Chatty counts an order as assisted when the shopper chatted with Chatty in the 7 days before buying. Chatty marks every order it assisted in Shopify, so you can check the return yourself. The figures here are chat revenue only, not the store's total sales.

### What do HIKOCO shoppers ask Chatty before they buy?

Half of the chat revenue came from shoppers asking which product to buy. Others ask how to use a product in their routine, about promotions, or about pick-up and delivery. Chatty answers from HIKOCO's own Shopify data, recommends the product and adds it to the cart.